Food insecurity affects millions of Canadians, with food bank usage in 2024 marking a staggering 90% increase compared to 2019. In response to this growing need, Toyota Canada approached us to create a positive and inspiring video to launch their "Million Meals" challenge. Designed for both internal and external audiences, the campaign aimed to energize and motivate their associates. We were thrilled to contribute to this impactful initiative and help drive meaningful change.