Cotton is one of the dirtiest fibers on the planet. Passionate about the outdoors our friends at reDEW decided to rethink how jeans were manufactured. Introducing the worlds first jeans made from 100% wood fiber. The denim fabric actually comes from sustainably grown wood and own Max Attwood travelled the globe for 14 months - with just one pair of them. One pair of jeans …. that saves more than 7,000 liters (1,850 gallons) of water compared to the process of creating a classic pair of jeans.